As milk alternatives rise in popularity amongst adults, there has been a shift in the normalization of using non-dairy products. However, milk is still seen as a primary source of calcium for growing kids and there is an overall lack of marketing towards a younger demographic.

1. Many parents feel anxious when their child can’t or won’t drink milk because milk is seen as a critical source of calcium.

2. It is possible to meet daily calcium and vitamin D needs through an array of other foods for a nutrient boost outside of dairy.

3. All non-dairy milks are better for the environment than cow’s milk, though oat milk performs the best overall on all sustainability metrics.

To create a line of non-dairy oat drinks that encourage young children to drink milk alternatives through kid-friendly packaging and benefits of additional calcium and vitamin D.

Packaging

Naming

Logo

Concept

Illustration

Copywriting